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Equity-Rich, Cash-Tight: The Clients You're Overlooking

  • erikdirgaria
  • Sep 4
  • 2 min read

Case in Point:

 

●  Client: Digital Signage Technology business with $1.5M+ equity

●  Problem: Cash flow shortfall to complete a project

●  Solution: $300K second mortgage approved in 1 day, settled in 3 business days

●  Result: Launched expansion, preserved contracts, and prepped for summer growth

●  Broker: Locked in long-term trust with the client


Not every business struggling to access capital is in trouble. Some are thriving - just not

on paper.


We call them the equity-rich, cash-tight. These clients own valuable property, but have

inconsistent income, fluctuating cash flow, or seasonal revenue cycles that don't tick the

boxes for traditional lenders.


Meet the Hidden Market in Your Pipeline


You likely have clients right now who:


  • Own commercial or residential property

  • Have paid down a significant portion of their first mortgage

  • Seasonal profits to meet servicing benchmarks

  • Are reluctant to refinance due to current low fixed-rate loans

These clients aren't risky - they're just misunderstood by mainstream credit models.

They are sitting on untapped equity that can be used to drive growth, pay suppliers,

manage tax liabilities, or smooth over a temporary cash gap.


What These Clients Need:

 

✅ Fast, flexible access to working capital

✅ No disruption to their first mortgage

✅ A broker who sees their potential, not just their P&L


That's where a broker like yourself comes in and where Ventra Capital Private helps you deliver.


These aren't cold leads. They are warm deals waiting to be placed.

 

Got a client in mind? Use these talking points in your next meeting:

 

●     “This isn’t just extra debt — it’s short-term capital to get things moving.”

●     “Your first mortgage stays intact — we don’t touch your good rates.”

●     “You’re using the equity you already have to fund your next move.”

●     “No bank red tape — approvals on the same or next day.”


Want to Unlock More from Your Client Base?


Call us at +61-43-038-2682 for a quick scenario check.


We're ready when you are.

 
 

Ventra Capital Private Pty Ltd (ABN 622 977 799) 

Address: Level 10, 20 Martin Place, Sydney NSW 2000​​

©2025 VENTRA CAPITAL PRIVATE PTY LTD

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